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Do you know what your business is? And we’re not just talking about your job title. We’re talking about what you do best.


Stop messing around.

What you do for a living is essential to your well-being. In fact, it’s one of the most significant indicators of happiness for men.

And yet, most men don’t really know what they do. Because sure — you may know your job title. Like when you’re at the party and someone says, “What do you do?” And you say, “I’m an architect,” or “I’m a writer,” or “I’m a magician.”

But don’t confuse your job title for who you are and what you really doBecause job titles are pretty hollow — even if they’re good ones.

So please watch this brief video, and ask yourself — What business am I in?

Focus on your business.

So think about this — Instead of thinking so much about your job title — Think about what you’re best at.

Because maybe what you’re best at is conceptual thinking. And maybe it’s leadership. Or maybe it’s helping others think through a problem.

But whatever it is — That’s your business. Because what you’re best at is actually your business. And if you do what you’re best at in the world — Not matter what your job description is — You are much more likely to be happy and fulfilled.

But what if you don’t know what you’re best at?

Time to find out.

There are many ways to assess your strengths. One way to think about it is to consider your Hedge Hog Concept, as described by Jim Collins in his book Good to Great.

But an even easier, and more direct route is to take a brief quiz, called the Clifton Strengths Finder. With the Strengths Finder, you can learn a lot about yourself in a short time.

You can check it out here.

Read more.

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